Cabela's has deep expertise using Brandlive’s live interactive video platform to train their sales outfitters. Now they are venturing into new territory using live video to engage their consumers and sell products during a gift guide event, Gifts for the Hunter. And to top it off, they have secured their own .live domain, Cabelas.live, on which to debut this event.
“Cabelas.live is an exciting new initiative for Cabela’s,” said Ryan Watchorn, Chief Marketing and Strategy Officer for Cabela’s. “We’ve been successfully using live video for training, and are excited to share Cabela’s expertise with our customers. This first live video event will be a great opportunity for our customers to engage more with Cabela’s while they’re looking for the perfect product for the outdoors enthusiasts in their lives.”
Over the past year, Cabela's has used the Brandlive platform to broadcast live interactive training clinics in retail stores. This is the first time they are extending live video events to their consumer audience. Cabela’s fans will be able to watch product demonstrations and ask questions during a live video experience, as they learn about the best hunting products and make direct purchases from the live video platform.
For brands interested in trying live interactive video, this kickoff event will be a perfect opportunity to see the platform in action.
Check out how Cabela's executes a live holiday eCommerce event at 8pm EST / 5pm PST today >>