Last week, Fritz and I got in front of the camera for a special broadcast, Live Video Beyond Social. We explored the state of live video and where it’s going as more brands seek audience ownership beyond social channels.
Mega brands like Patek Philippe and Sam’s Club are able to drive traffic to their own events and activate social followers while creating higher quality live videos than 99% of what you see on social media.
Brands that embrace live interactive video will find that owning the audience is critical. Registrations are better than likes. Check out the recording of our broadcast, and leave a comment if you have any questions.